Experts in
E-Commerce
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Investing In Early Stage
E-Commerce Technologies
and Brands
Shogun Capital partners spent decades building and operating e-commerce companies, equipping them with unique experience. The team has over $1 Billion in combined ecommerce sales and 20+ exits across public and private transactions.
01
Investing
Early stage technologies and brands that focus on US customers.
02
Incubation
Internal development of scalable e-commerce technologies.
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Brands
Internal development of brands that can leverage our technologies.
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Advisory
Consulting services across a range of e-commerce functions.
The History of Shogun Capital

Shogun Capital was founded in 2019 by serial entrepreneurs Robert Tallack and Tom Furukawa, after the successful exit of their e-commerce technology company based in California.

The Shogun name comes from their shared passion as Marital Arts experts.

Robert spent years living in Japan and holds black belts in 4 different Martial Arts including a 7th degree black belt in Okinawan Karate. Prior to entering the e-commerce industry, Robert was a professional Martial Arts fighter, winning 3 World Championships and fighting in professional MMA in Canada, USA and Japan.

Tom was born in Japan but raised in California, attending the University of California, Irvine as a student/athlete, and earning his Bachelor’s of Science in Information and Computer Science. Prior to his illustrative career in tech, Tom played professional baseball in Japan, along the way earning his 4th degree black belt in the same style of Karate as Robert. “Sensei Tom” as he is known, still volunteers his time to teach karate in his community every week.

Robert Tallack
Robert Tallack
Co-Founder of Shogun Capital
15 years of experience in e-commerce with clients including Walmart.com and Costco. Robert has specific expertise in health brand development with over $500 million in sales and 6 exits.
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Tom Furukawa
Co-Founder of Shogun Capital
25 years of experience across leadership roles in major companies including IBM, Yahoo!, and KBB/AutoTrader. Multiple exits including 3 IPOs. Passionate about developing large-scale technology platforms, Tom leads Shogun’s diligence team.
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Trey Barrett
Executive Leader and Advisor
35 years of experience in consumer data, AI, and AdTech. C-Suite executive in public and private companies, such as Response Concepts, Acxiom, and Inuvo, while also serving in advisory roles at Yahoo and Google.
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Kali Burns
Social and Marketing Leader
Originally from Australia, Kali is an internatinally renowned marketer with 1.1 million social media followers. Kali specalizes in brand building powered by unique stratgies leveraging social influence and engaging content.
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Alexander Cartigan
Pioneering Media Visionary
Industry-leading expert who has spearheaded transformative media strategies, driving $500MM+ in revenue across global markets. Known for innovative solutions that redefine audience engagement and deliver exceptional business growth.
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Amanda Kotel
Fitness Author and Influencer
Amanda has an advanced health science degree from a Canadian Ivy League university. A former national competitor in the bikini category, Amanda is an internationally published Fitness author with an expertise in helping people heal from autoimmune conditions and other health issues.
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Brian Holley
Subscription Expert
Renowned eCommerce expert with a proven track record of building platforms achieving 500K+ downloads. Specializes in subscription-based models, leveraging cutting-edge technologies to revolutionize digital consumer experiences.
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Sergio Melais PhD
Engineering Leader
Sergio Melais PhD is a published researcher and patented engineer specializing in communication systems and military technologies. With extensive experience leading engineering teams and designing cutting-edge solutions for industries like aerospace, defense, and medical devices.
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Rob Verrilli
User Experience and Design Expert
Rob Verrilli brings 20+ years of experience in UX, product design, and consumer experience. A senior leader at Quarterhill and Motortrend, he has driven innovation in design strategy, software solutions, and customer engagement.
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Parvin Boyal
Sales Leader
Parvin Boyal is the founder of activ7 recovery products and a celebrated sales professional recognized as Salesperson of the Year at GRS Building Products in 2019 and 2020. He has completed leadership training at the Royal Military Academy Sandhurst and actively supports charitable causes like Help the Heroes and Sense.
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Amy Barseghian
Marketing Expert
Amy Barseghian is a seasoned entrepreneur with over 20 years of experience in building teams and driving business efficiencies. As a CEO and digital marketing expert, she has spearheaded 25+ marketing campaigns and helped startups achieve accelerated brand growth.
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Dong Chang
MBA and Technology Advisor
Dong Chang is a seasoned Product Management and Engineering Executive with over 25 years of experience, holding leadership roles at Oracle, Yahoo!, Spot Runner, and Oversee. He is also an advisor to successful startups and holds advanced degrees in Computer Science from Stanford and an MBA from Wharton.
Investments, experience, and clients include
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Ecommerce Strategies
Shogun Capital has a specific investment focus around the e-commerce technology and direct to consumer product verticals.
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Direct-to-Consumer Solutions
These businesses have a strong unified focus on direct-to-consumer including ecommerce technology, which are the strengths of the Shogun Capital team.
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Data-Driven Insights
The team will often provide strategic consulting, technology development or revenue optimization strategies for the portfolio companies.
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Investment Strategy
Investments are often in the $50,000 to $1 million initial check size, with a 3 year horizon.
Our Proven Methodology
Discover how our structured, multi-step process helps businesses achieve sustainable success and unlock their full potential.
Phase
01
Assessment and Alignment
We evaluate your business priorities and align our expertise to create a tailored roadmap for impactful growth.
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Phase
02
Refinement and Strengthening
We fine-tune strategies and processes, focusing on delivering measurable improvements to drive greater business impact.
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Phase
03
Scaling and Exploration
We help amplify your growth by identifying untapped opportunities and crafting pathways for long-term success in evolving markets.
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